Finally, it happened. My zRank went back up to a six! Earlier this year, my zRank dropped from a 6 to a 5.
I thought it had to do with the addition of so many new products. The products I have added this year have sold well. Hopefully, this has helped my zRank. I am slowly weeding out designs from when I first started "Zazzling". I also have started to create birthday, bridal shower, baby shower, and wedding invitations. Many of my birthday invitations have taken off and sold.
The only other things I have done that might have influenced my zRank is the addition of a website, I made two direct sales, and I have started to promote more products. Promoting more products means directing more traffic to Zazzle's site. Does this affect zRank? It's hard to say. Experienced Zazzlers know that the algorithm for zRank is still a bit of an enigma.
Personally, I don't make store and product creation/deletion decisions with zRank in mind. I do think a higher rank helps with product views. If I knew what I know about having a Zazzle store when I first started there are things I would have done differently.
Here is a list of things I wish I could change about how I Zazzle:
1. I would have multiple stores for different themed items.
When I first started creating products I created a wide range of items with different themes trying to figure out what would sell. By the time I figured it out. It was too late. I wish I had of put more thought into product planning before creating.
For example, I have been really successful at selling ping pong paddles. If I had of known I was going to be the top designer in this area, I would have created a new store and brand for this product type. Unfortunately, Zazzle doesn't have a way to create new stores and move your products between them. I wish they did, it would be a great branding opportunity.
I do like having only one store with all of my products. It is easier to manage and promote then having to worry about multiple brands.
2. I would have created a better store name
When I first learned about Zazzle's designer program, I wanted to create fitness themed workout shirts. That was my sole purpose of creating a store. I created my store name in a hurry, knowing nothing about Zazzle. I didn't even think that I should have been creating a brand. I didn't even think this project would amount to anything. What a mistake! My store name is stuck at theshirtbox. How uncreative! It's not at all representative of what defines my Zazzle store today. I am still holding out hope that Zazzle will implement a way to change this.
Here are a few tips to improve your zRank:
Fellow Zazzle designers, what do you think about zRank? What things do you wish you could change about how you started "Zazzling"? Leave your comments below.
I am a Bronze level Zazzle Pro Designer trying to offer you ideas for unique gift ideas, home decor items, and wedding favors and invitations.